social media

Yet another platform? Motivational factors for using online communities in business contexts

As a consequence of ongoing globalization processes and demographic change, many small and medium-sized companies face the problem of knowledge loss. To counteract this, companies are adopting Web 2.0 applications to accumulate and store the …

Supporting technology transfer via web-based platforms

In order to stay globally competitive enterprises face an increasing pressure to be innovative. Furthermore, the rising complexity of new technologies forces enterprises into RnD-cooperations with third parties as technology development can often not …

The impact of user diversity on the willingness to disclose personal information in social network services

Social media and social network sites (SNS) are a central medium for communication within the Internet. There has never been a faster possibility for information exchange across the globe with a compa- rable range and size of audience. So far, SNS …